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Multiply your business profits through the efforts of others! Discover the ease of selling to referred customers! In fact, if you ask professional salespeople and marketers, they will invariably tell you that referral prospects are the easiest people to sell to and the most time and cost efficient.
When I discovered the power of referrals, my own business profits went up millions of dollars! And my students have met with similar results. Why are referrals more eager to buy than typical prospects? It's simply human nature. People are usually attracted to like-minded people. Therefore, if one person buys a product or service, the chances are they know someone who also would enjoy the same. In most cases, the person giving you the referral will even call the prospect and introduce you and your product or service and let that person know you will be calling. The referred prospect then becomes warmer and more open to hearing about your offer because he or she has already heard how good your product or service is! You'll never have to worry about coming off as an intrusive salesperson to new prospects. Now you'll be viewed as a friend, a consultant, or an expert.
Think of the advantage you'd have over the competition who are spending countless dollars trying to sell their products and services to unwilling, skeptical prospects. Referrals will welcome you and your product or service! I'm going to show you how to put these referral systems in place - no matter what your business. And not just one, two, or even 50 referral systems but 93 of them! Turn your current customers into a 24-hour sales force at no cost to you. Now, for the first time ever, I'd like to offer you what I'm considering to be the most important weapon in any marketing arsenal: 93 Extraordinary Referral Systems.
This program contains highly detailed explanations and experiences that 93 past attendees of my Mastermind seminars have successfully employed to develop referral systems for their hugely successful businesses. By listening to them, by hearing what they say, by learning what they've done, you'll come to know how to apply, adapt, adopt, and incorporate nearly 100 different referral systems into a powerful, referral-producing money machine of your own. All of this information comes from the very people who used and developed or refined them to such great benefit themselves! These are real-world, success-proven, profit-certain strategies that are currently accounting for over $150 million in sales and profits. And, with 93 Extraordinary Referral Systems, you'll also receive the extensive, supremely useful implementation and action-planning guidebook called Turning Customers and Clients into a 24-Hour No-Cost Sales Force. It is perfect for formulating and formalizing referral systems into your own optimal business strategy. This is a must-have sales training program for any salesperson, sales manager, or marketer.
- Sales Rank: #23233 in Audible
- Published on: 2016-02-19
- Format: Original recording
- Original language: English
- Running time: 204 minutes
Most helpful customer reviews
13 of 13 people found the following review helpful.
Referral-Based Businesses Are More Profitable
By Carmen Matthews
Having benefitted from "The Mastermind Marketing System," by Jay Abraham, I wondered what "93 Extraordinary Referral Systems" could have.
While the CD's and printed material in the referral program are significantly unlike what's in "The Mastermind Marketing System," the referral system is reminder of how important it is to count upon "who you and others know."
If you believe in the saying, "Everyone knows at least 250 people," you will appreciate the power of this CD program.
By asking someone who you know, "Who do you know who ..., ..., and ...?" you are being specific, and helping others to help you to create a 24-hour, no cost sales force.
Before asking this question, here are some things that you will need to do:
1. Decide who your ideal client would be (profession,
education, value system, location, etc.);
2. Decide why your service or product is ideal for this client;
3. Know how you are different and better than your
competitors, and why;
4. Put yourself in check, recognizing your passion for your
product or service;
5. Decide, in advance, what you will do for the person who
refers business to you (something that he or she would
appreciate). Be sure that what you want to give
them is what will benefit them, not you;
6. Consider getting referrals from your competitors, by coming
up with a reason why this is mutually benefitual - and have
the chutzpah to contact them with your well-thought out
idea;
7. Identify three benefits that the person making the referral
will gain, by making a referral;
8. Be prepared for resistence, which you can counter with a
brief, compassionate response, followed with questions that
guide this prospective referrer to want to give you a
referral;
After gathering this information, and prior to approaching someone for a referral, format your request, in your head, so that in less than 30 seconds, you can ask for this referral, and get it.
Caveat: Be sure that the person who you are asking for a referral is someone who understands the true value and meaning of referrals. Mutual appreciation of reciprocity is key.
I was surprised in listening to and reading this material for the following reasons:
1. There is a great deal of mention about "customers" and
not "clients." The "The Mastermind Marketing System"
encourages listeners to think of those who they are doing
business with as "clients," people who not only buy from
you, but with whom you are a trusted advisor.
2. There was a great deal of mention about Rolodexes, and
other pre-Black Berry technology; yet, this was published
in 2004.
Aside from these two points, this is an excellent tool.
5 of 5 people found the following review helpful.
Treasure Chest of Info!
By Pb Management
Unlike the other reviewer I found A TON of ideas for building a referral base business. If you never been through traditional sales referral methods taught by many others then this set of CD's are not for you, but if you been learn some referral methods this is the one package to get! On the business battlefield the survivors rarely talk, here they do! I love these CD's, now my wife is listening to them and likes them as well (she is a tough critic).
Anyway, yes be nice if Jay talk more, but since I have other recordings with him on it I found it useful listening to 93 people that make it work!
3 of 3 people found the following review helpful.
Jay delivers value
By H. Woodrow Dennis
I first learned of Jay Abraham in the 80's from an extraordinary interview with Tony Robbins and his PowerTalk series (this interview is still available and deserves repeat listenings, even today). Jay is a bona fide marketing genius. He has a 'six billion dollar' brain that operates like a super computer with laser precision. He is an interviewer par excellence. Jay is unique, and his contribution to business is pervasive. His insights, perspectives and techniques have been absorbed by many and are taught by other 'marketing experts' of today.
This is Jay live. This is Jay teaching, not by pontification, but by skillfully asking seminar participants to share how they have applied innovative techniques to their business. Many great ideas for referrals are to be found here.
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