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For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive. There is no product, service, industry or profession category unaffected by this demographic sea-change. The leading-edge boomer and senior population quietly controls the majority of the deiscretionary spending and investing capability, so this is the roadmap to the money.
- Sales Rank: #311677 in Books
- Published on: 2012-11-13
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .60" w x 6.20" l, .85 pounds
- Binding: Paperback
- 240 pages
About the Author
Dan Kennedy is a multi-millionaire, serial entrepreneur now directly influencing more than one million business owners annually as an advisor and business coach. His clients own companies in financial services, health care, retail, direct marketing, and many other fields target marketing to boomers and seniors.
Chip Kessler is the leading marketing consultant to the nursing home, assisted living, and in-home health care fields.
Most helpful customer reviews
18 of 18 people found the following review helpful.
A Must-Read For Success-Minded Entrepreneurs
By Steven Sipress
I've read every one of Dan Kennedy's books, hundreds of his newsletters and have traveled long distances and at great expense to see him speak in person over 20 times.
So I fully expected to find simply a rehashing of his basic (and brilliant) principles in this book.
I'm thrilled to report how wrong I was.
Not only did I uncover some new golden nuggets that opened my eyes and caused me to make a few fundamental and important changes to my current focus and marketing strategies, but Dan's "reasoned and psychic predictions" detailed in Chapter 19 have already influenced the way I and some of my clients have decided to approach our businesses going forward.
I had previously given some thought to making these improvements, partly from being a serious Dan Kennedy student over the years, but the well-reasoned and extremely well-documented points made in this book were the final push I needed to decide to go full force to implement these strategies.
Don't be left out in the cold along with 98% of small business owners and entrepreneurs; inhale every word of this book (the case study contributions from the various co-authors are a tremendous bonus) and then make a plan and promise to yourself to IMPLEMENT what Dan Kennedy teaches.
9 of 10 people found the following review helpful.
Great Book To Make You Think
By The Content Otter
First, I'm going to get the bad out of the way:
The Bad: It's a sales book, not meaning teaching you how to sell, but selling to you Dan Kennedy and related authors programs - it's repetitive of many of his other books.
The Good: It's still a great book for thinking about the issues and coming up with ideas in a more defined manner. I think this is one of the best in the No B.S. series.
If you sell, buy the book, it's low cost with a lot of great information. Value for the dollar it's a "no brainer" as they say. Just remember that it's also a "sales" book - meaning trying to sell to you and you won't be disappointed. If you expect it to be 100% real content, you will be disappointed - I went in knowing what to expect and have used at least 15% of the material in the book while mentoring others and in my own offices.
The book has some great statistics and I like the fact that it defines the group at the "Leading Edge" Boomers and seniors, rather than all boomers and seniors. The examples are good and the reading style is enjoyable in a laid back, but informative way.
4 Stars - a weak 4 stars, I felt 3 was too low considering the current nature of the material (it's up to date). If you read this review in 2 years from when this is posted, consider this a 3 star review.
8 of 9 people found the following review helpful.
If you're selling to Affluent Seniors, DON'T MISS OUT ON THIS INFO!!!
By Tim
I had no idea that when this book arrived that it would change the way I view my overall marketing. This book is jammed packed full of common sense, easy to facilitate techniques and strategies that were right in front of me the entire time. Don't miss out... Order it now.
By the way, Dan Kennedy's books are addicting. I own 12 of them, I can't seem to wait for his next ones each year.... I have make a consistent 6 figure income for years, 100% due to Dan Kennedy's techniques.
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