Selasa, 22 Maret 2011

[Q835.Ebook] Ebook The Lion Awakes: Adventures in Africa's Economic Miracle, by Ashish J. Thakkar

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The Lion Awakes: Adventures in Africa's Economic Miracle, by Ashish J. Thakkar

Three little known facts: Africa is now the world's fastest growing continent, with average GDP growth of 5.5% the past 10 years. Malaria deaths have declined by 30% and HIV infections by 74%. Nigeria produces more movies than America does.

The Lion Awakes is the true story of today's Africa, one often overshadowed by the dire headlines. Traveling from his ancestral home in Uganda, East Africa, to the booming economy and (if chaotic) new democracies of West Africa, and down to the "Silicon Savannahs" of Kenya and Rwanda, Ashish J. Thakkar shows us an Africa that few Westerners are aware exists. Far from being a place in need of our pity and aid, we see a continent undergoing a remarkable transformation and economic development. We meet a new generation of ambitious, tech savvy young Africans who are developing everything from bamboo bicycles to iPhone Apps; we meet artists, film makers and architects thriving with newfound freedom and opportunity, and we are introduced to hyper-educated members of the Diaspora who have returned to Africa after years abroad to open companies and take up positions in government. They all tell the same story: 21st Century Africa offers them more opportunity than the First World. Drawing from his business experience, and his own family's history in Africa, which include his parents' expulsion from Uganda by Idi Amin in the 70s and his own survival of the Rwandan genocide in 1994, Ashish shows us how much difference a decade can make.

  • Sales Rank: #730201 in Books
  • Published on: 2015-08-25
  • Released on: 2015-08-25
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.51" h x .92" w x 6.32" l, .0 pounds
  • Binding: Hardcover
  • 240 pages

Review

“Ashish's story is full of insights into doing business in Africa, recipes for success, as well as inspirational testimonies of turning personal adversity into positive action. This is a book for people who not only dream but dream with a purpose.” ―Ajay Banga, President and CEO, MasterCard

“This book shares a successful entrepreneur's love of Africa, where business can be a powerful force for good. It will also change your perceptions of Africa - for good!” ―Sir Richard Branson, Founder, Virgin Group

“Ashish Thakkar is an amazing entrepreneur, leader, and now, author. In The Lion Awakes, Ashish brings Africa - with its energy, dynamism and incredible potential - to life. Through his own remarkable story founding Mara Group and his profiles of other young African leaders, he helps readers understand what is driving Africa's transformation and how to take part. Ashish tells these stories in a casual yet captivating style that will hold your attention from the first page. On all dimensions, The Lion Awakes is a must-read!” ―Dominic Barton, Global Managing Director, McKinsey

“Ashish's story is fascinating and unique. It reveals, though, the emergence of an innovative, vibrant and ambitious generation of African entrepreneurs who are geared to reshape the continent in the 21st century and its positioning within the global landscape.” ―Gra�a Machel, widow of former South African president Nelson Mandela

“Ashish's passion for Africa is unrivalled, and what he and his family have achieved with Mara is remarkable. What I love about the book is that he's been able to bring it all to life on the page. If you're an investor or an entrepreneur, whether working in Africa or not, you should treat The Lion Awakes as a text book. You're not going to get a better teacher than my friend Ashish J Thakkar.” ―Bob Diamond, former CEO, Barclays

“The Lion Awakes reveals Africa's next generation of leaders coming into their own. Their creativity, dynamism, and versatility is on full display in Ashish J. Thakkar's engaging and inspiring story.” ―Kofi Annan, former Secretary General of the United Nations

About the Author
ASHISH J. THAKKAR is CEO and Founder of Mara Group, a pan-African business conglomerate that operates in 21 countries worldwide. In 2009 Ashish launched Mara Foundation, focusing on supporting emerging young African entrepreneurs. Ashish was appointed as a Young Global Leader by the World Economic Forum, and today he sits on the World Economic Forum's Global Agenda Council on Africa. In 2014 Forbes named him one of the ten most powerful men in Africa. He lives between Uganda and Dubai.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Worthwhile
By Autamme_dot_com
A rather interesting, challenging book; something that at first one feared would be a bit of a tiresome, egocentric personal reflection but within a few paragraphs the author had expertly sold the idea to the reader.

The “African Lion” is waking up, the continent is slowly becoming more prosperous (it is the fastest growing continent presently) and it is the place to watch it seems. Hopefully some of the problems that have held the region back in the past can be held in check. Exciting times for sure may be ahead. This book is a first-person perspective, a look towards the future with an eye on the past; taking the reader on an African journey unlike anything they may have possibly experienced.

From the beginning one became hooked, reading about the polite cheek and drive of the author as a young boy selling his treasured computer to his father’s friend, for a profit, before promptly badgering his father to import another and selling it to his school principal for an even-larger profit. Films have been made of lesser stories. This book oozes positivity, hope and expectation that things will work out, yet there is no sense of entitlement, no excuses being made and no resentment of those who may (or may not) have held things back for the continent in the past.

The publicity material for the book set the scene well, with the reader “… being shown an Africa that few Westerners are aware exists. Far from being a place in need of our pity and aid, we see a continent undergoing a remarkable transformation and economic development. We meet a new generation of ambitious, tech savvy young Africans who are developing everything from bamboo bicycles to iPhone Apps; we meet artists, film makers and architects thriving with newfound freedom and opportunity, and we are introduced to hyper-educated members of the Diaspora who have returned to Africa after years abroad to open companies and take up positions in government. They all tell the same story: 21st Century Africa offers them more opportunity than the First World.”

It was an engaging read. It may challenge many perspectives. It exudes hope. Of course, you could criticise it for not rounding on those, Africans included, that have held the continent back, but this book may still be excused for that; it looks forward, it sees a future. This is a more poolside book than classroom book, even though it can serve both masters equally well. You need to set aside the time to give it a sequential read, but it flows well and it has an engaging story so time, and pages, soon rush by.

All in all, a very pleasant, interesting find that proved to be a worthwhile read.

1 of 1 people found the following review helpful.
You wont be able to put it down!
By Pritesh C
Great read! From the moment I picked it up, I could not put it down. This book will take you on a thrilling ride through the eyes of Ashish on a continent full of excitement. I truly enjoyed learning about the opportunities and the people of Africa. A must read!

1 of 1 people found the following review helpful.
Brilliant!!!!
By Amazon Customer
A book that takes you on a journey, a young entrepreneur with immense determination - simple yet brilliant!

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Sabtu, 19 Maret 2011

[B307.Ebook] Fee Download Perspecta 47: MoneyFrom The MIT Press

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Money plays a paradoxical role in the creation of architecture. Formless itself, money is a fundamental form giver. At all scales, and across the ages, architecture is a product of the financial environment in which it is conceived, for better or worse. Yet despite its ubiquity, money is often disregarded as a factor in conceptual design and is persistently avoided by architectural academia as a serious field of inquiry. It is time to break these habits. In the contemporary world, in which economies are increasingly connected, architects must creatively harness the financial logics behind architecture in order to contribute meaningfully to the development of the built environment.

This issue of Perspecta -- the oldest and most distinguished student-edited architectural journal in America -- examines the ways in which money intersects with architectural discourse, design practice, and urban form, in order to encourage a productive relationship between money and the discipline. Contributions from a diverse group of scholars, practitioners, and artists create a dialogue about money's ambiguous position in architecture, reflecting on topics that range from the aesthetics of austerity to the underwriting of large-scale art projects to the economic implications of building information modeling.

Contributors AOC, JT Bachman, Phil Bernstein, Mario Carpo, Christo, Peggy Deamer, Keller Easterling, Peter Eisenman, Mark Foster Gage, Frank Gehry, Thomas Gluck, Kevin D. Gray, Charles Holland, Hasty Johnson & Jerry Lea, Naomi R. Lamoreaux, Mira Locher, Vivian Loftness, Gregg Pasquarelli, Cesar Pelli & Fred Clarke, Nina Rappaport, Todd Reisz, Brent Ryan & Lorena Bello, Michelangelo Sabatino, David Ross Scheer, Robert Shiller, Robert A.M. Stern, Elisabetta Terragni, Kazys Varnelis, Andrew Waugh & Michael Green, Jay Wickersham & Christopher Milford, Alejandro Zaera-Polo

  • Sales Rank: #1146650 in Books
  • Published on: 2014-08-22
  • Original language: English
  • Number of items: 1
  • Dimensions: .66" h x 9.12" w x 12.04" l, .0 pounds
  • Binding: Paperback
  • 240 pages

About the Author

James Andrachuk, Christos C. Bolos, Avi Forman, and Marcus Addison Hooks are graduates of the Yale School of Architecture.

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Selasa, 15 Maret 2011

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  • Published on: 1600
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Kelli's managed to get herself into a mess. She dropped out of college and started hanging with the wrong people, and now finds herself on probation, with one foot in a jail cell. Her older brother Phil convinces her to move in with him and go back to school.

Ready to get her life straightened back out, she welcomes his offer, but there's one problem. Unless she can find a probation officer willing to take her case as a transfer, the judge won't allow her to move out of his county.

Phil's good friend, Derek, is a probation officer, and when Phil asks for help for his sister, Derek doesn't pull any punches. He agrees to become Kelli's probation officer on one condition—that the young woman understands that her 'bratting' days are over.

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This title was originally published on the website Discipline and Desire.

  • Sales Rank: #303846 in eBooks
  • Published on: 2015-12-29
  • Released on: 2015-12-29
  • Format: Kindle eBook

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3 of 3 people found the following review helpful.
Great Read
By noangel
Great story filled with romance and action the heroine is a bit of a brat The Hero is a strong Alpha male who knows just what she needs and has no problem taking her in hand The two will take you ith them on their journey Will she be able to lean on him or is she just to set in her ways You will have to go get the book to get the answer you don't want to miss this story is Great

2 of 2 people found the following review helpful.
Her brother Phil wants to help her and have her move to live with him to get away from bad influences. He wants her to go to col
By Marybeth
This story is about Kelli. She has got herself into trouble and she's on probation. Her brother Phil wants to help her and have her move to live with him to get away from bad influences. He wants her to go to college part time and make something of herself. Unfortunately, she needs to have a probation officer locally if she's going to do that. Now, we meet Derek. He is Phil's friend and a probation officer. He agrees to help Kelly but with contingencies. He feels that she needs boundaries and limitations and the way he's going to give them to her is by spanking her when she is wrong. Kelli agrees and she starts her new life. Eventually, she and Eric fall in love and they have an HEA. It's fun reading how they get there. There are just punishment spankings in this story. There is cuddling after, but no sex. I give this 4 stars.

1 of 1 people found the following review helpful.
LEARNING TO MAKE THE RIGHT CHOICES
By Redrabbitt
I liked the characters and plot in this clean domestic discipline story. Kelli isn’t really a bad person, but had surrounded herself with too many “so-called” friends that helped land her in serious trouble and she is on probation with threats from her PO of jail time. Her brother, Phil, enlist the help of his best friend, PO Derek, to get Kelli transferred and under his guidance. Rules are laid out with consequences when they are broken, and she agrees. The plot kept me captivated, watching Kelli mature, prove herself, accept her punishment when she doesn’t follow the rules and falls in love. Derek is tough, but it is exactly what Kelli needs, and Phil agrees. The dialog is honest and open, the characters all bring their own charm to this story, with no sex, just plenty of OTK spankings.

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Rabu, 02 Maret 2011

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Persuasive Copywriting: Using Psychology to Influence, Engage and Sell (Cambridge Marketing Handbooks), by Andy Maslen

Using psychology, emotion, and a pinch of neuroscience, Andy Maslen, an experienced copywriter and marketer, presents 25 psychological techniques, 110 words and phrases that trigger emotions, over 10 real-world case studies, and 75 practical exercises to help practitioners and students who have already mastered the basics, write enjoyable, compelling copy which stands out in today's cluttered marketplace.  Maslen covers topics such as: how to make spending money look like a privilege, the ancient Greek secret of emotionally engaging copy, when to use pictures instead of words, how to use the right tone of voice, and avoiding common copywriting traps.

Ideal for experienced copywriters who want to stay ahead of the game as well as new copywriters catching up with their more experienced peers, Persuasive Copywriting helps readers improve their copywriting skills and perfect the emotion-driven sale.

  • Sales Rank: #99108 in Books
  • Published on: 2015-03-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.21" h x .54" w x 6.14" l, .0 pounds
  • Binding: Paperback
  • 256 pages

Review
"Andy Maslen's latest book is his best so far - he takes his subject to a new level that, in my opinion, makes it a must-read for anyone who is interested in influencing, whether they are a writer or not . As a business owner and author who has read many books about writing and influencing I found this one particularly useful because it delves into understanding people first, writing for them second. It's an enjoyable read and one that I will keep going back to in my attempts to persuade and influence in writing." (Sally Bibb author and founder of Engaging Minds)

"Persuasive Copywriting is not an introduction to the field or a primer, but rather a more in-depth look at various psychological principles behind copywriting that will help writers more effectively target their customers. Organized, useful, and sharp, the work would be a valuable addition to the libraries of copywriters—and writers—looking at how to improve responses to their writing." (Stephanie Bucklin Foreword Reviews)

"[P]rovides aspiring copywriters with the confidence to try a psychological approach yielding instant improvements with respect to copywriting; demonstrates how to write enjoyable, compelling copy that stands out in today's extraordinarily competitive marketplace; demystifies advanced copywriting skills with examples, quizzes, exercises and tips.  ...[V]ery strongly recommended for personal, professional, corporate, academic, and community library collections." (Midwest Book Review Wisconsin Bookwatch, The Business Shelf)

"Persuasive Copywriting collects the secrets known only to professional writers and distills them into smart, clear advice. But keep all this to yourself; we don't want everyone knowing how to do it." (Tim Rich co-founder of writing association 26)

"For the beginner or the established copywriter, this is a refreshing and up-to-date perspective on the emotion and craft of copywriting with handy tools and tips you'll reference in the next steps of your career." (Vikki Ross copywriting expert)

"I've been a fan of Andy Maslen's copywriting articles for many years. So when I read his new book Persuasive Copywriting, I had high expectations. I wasn't disappointed! The book is packed with practical ideas for writing authentic, response-getting copy. I particularly liked the science-based approach that underlines Andy's persuasive writing strategies... strategies which I'm already incorporating into my own writing." (Steve Slaunwhite author 'The Wealthy Freelancer')

"If you want to be a better writer, read this book. Andy Maslen shows you how to write in a way that taps into human nature - the type of copy that powers business success." (Sonja Jefferson co-author 'Valuable Content Marketing')

"Persuasive Copywriting is a valuable book for anyone with the intention to sell or attract readers. The techniques within can be applied to longer written copy, as well as Web-based ads and social media. I felt the most helpful part of the text was where the author shared examples of both good copy and bad copy in each chapter, so the reader could clearly distinguish the difference and compare it to their own work. I definitely feel like I have a better grasp on copywriting now, and Maslen’s book will serve as a reference as I continue to hone my skills." (Sabrina Williams Breeni Books)

"Persuasive Copywriting gives new and experienced writers the tools to do away with the early failures. Using the important devices in the book, writers can start successful campaigns from the beginning."
(Prasanna Bidkar Non Fiction Book Reviews)

"Get ready to become the most persuasive copywriter you know and learn from the Zen master of copywriting, Andy Maslen.

Persuasive Copywriting gives you countless ideas, crystal clear strategies and practical real-life scenarios you can put to work in your business today. Plus the exercises are a terrific way to sharpen your copywriting skills and really get your creative juices flowing.

Put simply, Persuasive Copywriting should be compulsory reading for anyone who writes anything." (Jed Wylie author, Make Your Website Sell)

"Persuasive Copywriting by Andy Maslen is one of the most useful copywriting books I have read.  ...It’s a full copywriting curriculum, with exercises, downloads and feedback.  ...[Maslen] makes the neuroscience behind the ideas easy to understand, and applicable.

Who is Persuasive Copywriting for?  Everyone who writes with a purpose. If you learned traditional copywriting and now need to add spice to your writing, then buy this. If you’re self-taught, then definitely buy this. Oh, and read it too. And do the exercises. Even though I’ve been writing for many years, it’s a good reminder for me and helps my arguments when coaching or chatting with clients." (Bianca Smith Tap Dancing Spiders)

About the Author
Andy Maslen is Managing Director of Sunfish, a copywriting agency specializing in corporate communications and digital content, and he is CEO of Andy Maslen Copywriting Academy, which trains copywriters.  He has written for The Economist, Readers Digest, The New York Times Company, The London Stock Exchange, Prudential, BBC Worldwide, and PricewaterhouseCoopers.  Andy is the author of The Copywriting Sourcebook, Write to Sell, 100 Great Copywriting Ideas, and Write Copy, Make Money (Marshall Cavendish).

Most helpful customer reviews

1 of 1 people found the following review helpful.
Without A Doubt The Best Freakin' Book I Have Ever Read On Copywriting! You Gotta Get This Thing!
By Steve
I have read to half way through the 40th page and I am absolutely blown away. This is, by far, the best book I have read on the topic. If you only invest in one book on copywriting, this should be the one. It is nothing short of a masterpiece! The author is brilliant. Before purchasing this I had never heard of Andy Maslen, but after reading only as far as I have I am a fan... 110%. I could sit here and write paragraphs praising this book, but Ill save you the novel... Just do yourself a favor and BUY THIS! I've been passing this book over for a few months, don't make the mistake I did by waiting!

1 of 1 people found the following review helpful.
A book that will be a reference for years to come.
By Robert Williger
I had seen this book mentioned on several copy writing forums and decided to read it. I am very glad I did, Andy does a great job of explaining many concepts in copy writing. As an experienced copywriter I gained a lot of insight and it would provide a solid education to someone new to copy writing as well.

1 of 1 people found the following review helpful.
If you write copy at all- grab this
By Michael Saul
Fantastic book that touches on the most important, yet usually least explained parts of copy.

See all 12 customer reviews...

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